Most profitable actress: Kareena Kapoor
Most profitable director - Siddique for Bodyguard
Best marketed film - Ra.one of the year
Highest single day collection - Ra.one
Most successful small budget: FilmPyaar Ka Panchnaama
ETC Box Office surprise of the year: The Dirty Picture
Most popular first look of a film Don 2:The King Is Back
Most successful foreign film respectively: Mission Impossible: Ghost Protocol
"Now I can safely say har mulk ki public mujhe dhoondti hai. RA.One, Bollywood's most expensive movie, was my dream project. It feels great that my long cherished dream has been applauded and acknowledged," said Shah Rukh.
"Allah has been very kind to me and helped me to entertain my audiences and it is quite literally my audiences' love that has fetched me these awards. Inshallah! I'll continue to entertain my audiences and make it to this award in years to come, " he added.
“Receiving an award wherein you are being adjudged considering the economic quotient as a cornerstone for mapping the success, gives you a sense of pride. I’ve always maintained that commercial success is as important as the critical success of a movie. A commercially successful movie pays evidence to the fact that viewers loved watching your movie," said Kareena on being presented the ETC Most Profitable Actress Award.
"I appreciate the initiative, ETC Bollywood Business Awards, which recognizes the awardees by evaluating BO performance. I thank my viewers, people who I have worked with and ETC for appreciating my work and giving its due recognition,” she said.
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